travel

We will continue to share APAC insights as we monitor the situation and find interesting trends, to help travel marketers shape strategies as we recover

It remains clear that summer recovery will be dominated by domestic travel, followed by intra regional travel. We will continue to share more insights

In order to get travelers started on the process, it’s key to examine the needs of the traveler. What are they, and how do they influence booking decisions?

Data shows Europeans are looking to holiday this summer and countries in a position to reopen to domestic and regional travel are seeing an interest uptick

Facing economic uncertainty, many consumers are looking to curb their more discretionary spend, and may look for ways to cut their less discretionary spend

In the social distancing era, travel will look very different. Even the direct booking benefits that hotels can offer and what travellers can do will change

Companies who reported canceling or suspending most or all trips to specific regions are considering, or plan to, resume business travel in the near future

Luxury hotels show signs of domestic market recovery. As flights resume, this will likely be reflected with regional, and eventually international travel

Currently we only see a slight intent uptick in inbound travel to Italy, but as this data was from last week we expect a larger uptick in the coming weeks

This is a crucial time for travel marketers to engage with local and drive markets. Now more than ever, people are looking for things to do nearby