travel
Consumer Engagement with Travel Sites Dips with Resurgence of Covid
Consumer engagement started trending down in mid-June 2020 which, again, preceded a downturn in travel site visitation two weeks later
Inflection Detection: How Travel Brands can Capture Upswings in Demand
It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing
What do Changing Holiday Habits Mean for Europe’s Hotels?
With many countries still easing out of lockdown, people are reluctant to book far in advance even when hotels offer fully refundable bookings
The Value of Travel Loyalty in a Crisis
Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center
Three Ways Covid-19 will Change how Travel is Booked
Far away lands are off the table for most of us. According to the survey, 70.1 percent of travelers expect to first travel domestically
Could Rural Hotels Be the Big Winners Post COVID?
Rural hotels are naturally located far from bustling tourists and busy populated areas. This turns a niche vacation experience into a desirable attraction
Pricing Tactics vary by Sector as Consumers Return to Travel
Most agree it’s difficult to predict how pricing will evolve, with uncertainty over reduced air, hotel, cruise and tour capacity to allow social distancing
China Recovery as a Prediction Model for the U.S. and Europe
China continues to show positive signs of recovery following relief from lockdowns and trends could serve as a projection model for phased global return
The Value of Digital Marketing for Attractions and Travel Insights
With so many locals and travelers searching online for things to do, digital advertising is the key to direct, advance, online bookings
How Have Hotels in Germany Reacted to the Lift of Travel Restrictions?
We will have a look at hotels open rate and rate developments throughout Germany as per the examples of Berlin, Cologne, Frankfurt, Hamburg and Munich