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Consumer Engagement with Travel Sites Dips with Resurgence of Covid

Consumer engagement started trending down in mid-June 2020 which, again, preceded a downturn in travel site visitation two weeks later

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Inflection Detection: How Travel Brands can Capture Upswings in Demand

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing

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What do Changing Holiday Habits Mean for Europe’s Hotels?

With many countries still easing out of lockdown, people are reluctant to book far in advance even when hotels offer fully refundable bookings

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The Value of Travel Loyalty in a Crisis

Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center

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Three Ways Covid-19 will Change how Travel is Booked

Far away lands are off the table for most of us. According to the survey, 70.1 percent of travelers expect to first travel domestically

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Could Rural Hotels Be the Big Winners Post COVID?

Rural hotels are naturally located far from bustling tourists and busy populated areas. This turns a niche vacation experience into a desirable attraction

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Pricing Tactics vary by Sector as Consumers Return to Travel

Most agree it’s difficult to predict how pricing will evolve, with uncertainty over reduced air, hotel, cruise and tour capacity to allow social distancing

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China Recovery as a Prediction Model for the U.S. and Europe

China continues to show positive signs of recovery following relief from lockdowns and trends could serve as a projection model for phased global return

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The Value of Digital Marketing for Attractions and Travel Insights

With so many locals and travelers searching online for things to do, digital advertising is the key to direct, advance, online bookings

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How Have Hotels in Germany Reacted to the Lift of Travel Restrictions?

We will have a look at hotels open rate and rate developments throughout Germany as per the examples of Berlin, Cologne, Frankfurt, Hamburg and Munich

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