travel

Shop Like a Traveller and See Your Hotel’s Online Visibility

Shop like a traveller, see your property through their eyes, anticipate what they are looking for, and be there to meet them at the right moments

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portugal travel destination skyline with hotels but can the portugese hotel market continue to grow as before

The Portuguese Hotel Market Can No Longer Grow As Before

At first glance tourism revenues paint an optimistic picture for the Portuguese hotel market, however, a closer look reveals a more complex context

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Travelers Are Using AI to Plan and Book, But Not How You Think

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better

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TCRM: 2026 Crystal Ball Predictions for Hotels video thumbnail

TCRM: 2026 Crystal Ball Predictions for Hotels

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned

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How Hotels Can Market to Solo Travelers in 2026

Solo travel is no longer an outlier trend, it’s gone mainstream. In 2026, more people are choosing to travel alone than ever before, driven by a desire for self-discovery, flexibility, […]

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Why This Is The iPhone Moment for Hotel Distribution

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout

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The State of AI in 2025: Agents and Innovation (McKinsey & Co.)

The latest McKinsey Global Survey on the state of AI reveals a landscape defined by both wider use and stubborn growing pains

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small globe in a hand reflecting the changing face of travel and how hotels can win in the google travel ecosystem

Travel Tuesday Is Just Around the Corner – Are You Ready?

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

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How Agentic AI Could Upend The Travel Industry

What does the travel industry need to know as it ponders going all in on agentic AI? How suited is Agentic AI to the unique dynamics of the travel sector?

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From Dream to Departure: What Drives Travelers to Book

When you dream about your next vacation, what transforms that daydream into action? What takes you from “That would be amazing” to “Let’s book now”?

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