travel

Data shows that room nights booked across these markets are up 18.3%, with travellers booking closer to arrival, staying longer and cancelling less

We’ve compiled key strategies hotels need to respond effectively to changing demand patterns and maintain performance in a volatile travel landscape

Instability reshapes travel behaviour. Hotels must revisit source markets, recalibrate pricing, and adjust distribution strategies with speed

History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026

Hotels must align their marketing campaigns and promotions to hit a booking timeline of one to three months to match today’s travel preferences

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

Shop like a traveller, see your property through their eyes, anticipate what they are looking for, and be there to meet them at the right moments

At first glance tourism revenues paint an optimistic picture for the Portuguese hotel market, however, a closer look reveals a more complex context

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better