travel

History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026

Hotels must align their marketing campaigns and promotions to hit a booking timeline of one to three months to match today’s travel preferences

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

Shop like a traveller, see your property through their eyes, anticipate what they are looking for, and be there to meet them at the right moments

At first glance tourism revenues paint an optimistic picture for the Portuguese hotel market, however, a closer look reveals a more complex context

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned

Solo travel is no longer an outlier trend, it’s gone mainstream. In 2026, more people are choosing to travel alone than ever before, driven by a desire for self-discovery, flexibility, […]

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout