technology
Pricing intelligence tools offered by OTA’s… to trust or not to trust?
As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, various hospitality companies start introducing […]
Small steps to achieve performance optimisation in travel
Although we might wish we could – consumers don’t tend to impulse buy holidays! NB: This is an article by Johnny Francis, Head of Data Science and Advanced Analytics at […]
Research: How Customers Decide Whether to Buy from Your Website
Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color […]
Hotelier’s Guide: How to Optimize for Voice Search
Voice search is the latest buzz in the digital marketing community. With companies like Gartner predicting that by 2020, 30% of searches will be voice, hotel marketers are eager to […]
Why Human Hotel Live Chat is Better Than Chatbots
If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, […]
What marketers need to know about WhatsApp Business
When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good […]
Distribution Channel Strategy: The Path to Profitability
If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. NB: This is an […]
How Hotels Can Prepare for a Changing Facebook
If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]
Mobile Search and the Travel Industry
It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase […]
Blockchain for hotels: What you need to know (and what you don’t)
“A new internet for the travel industry”: Why blockchain matters Here are three reasons why we think blockchain should be something that hoteliers have on their radar: It has the […]
