technology

Bots are becoming an increasingly popular way for businesses to interact with their customers at scale. But do they actually improve the customer experience? NB: This is an article from […]

The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]

With the advent of the internet the presence of technology in the hospitality industry has grown steadily and over time, until as if overnight, it was everywhere. NB: This is […]

Casino hotels and resorts have extremely complex operations that encompass gaming, accommodations, food and beverage, and entertainment. All of which are run by different departments and operations that run on […]

By focusing a revenue management strategy around Best Available Rate (BAR), hoteliers are successfully pushing the average rate charged per room by more accurately leveraging the all-powerful supply vs. demand […]

Welcome to the “Age of the Customer.” As we witness the ongoing rise of digital trends, hyper-personalization, and value-driven marketing initiatives, we realize that it is increasingly the customer, not […]

As useful as they are at publicising your hotel, no hotelier appreciates the chunk of commission that OTA’s swallow up. NB: This is an article from NetAffinity From many of […]

Consider today’s problem… You take a flight to see family for Christmas, and you earn some frequent flyer miles…You buy a coffee from Starbucks once or twice…You fill up with […]

With GDPR regulations now in force, personalisation and its technology automation look set to remain firmly at the front of the agenda with hotel management for some time to come.

Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary […]