technology

For many hotels in Europe and across the globe, wholesalers and distributors are important – sometimes vital – business partners. With every passing year, these partners are evolving their business […]

Japanese leisure travellers are using OTAs to research their international trips but prefer to book at the website of a traditional offline agent. The findings came out of research group […]

“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update. It’s always a wild exaggeration of course […]

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a guest may create about your hotel including social media posts, […]

Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]

For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]

Big Chinese online intermediaries are diligently pursuing new opportunities as part of their respective growth strategies and strengthening of international hotel content via direct contracting deals is a part of […]

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]

Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]

Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers. The Future of Hotel Booking – A Guide to Hotel Retailing, […]