technology

MakeMyTrip: India reaches mobile-driven inflection point

MakeMyTrip has seen year-on-year triple-digit growth in transaction volumes and reminded the markets that revenues will be hit as a result in the near-term. CEO Rajesh Magow said in the […]

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Airbnb tests new ‘Journeys’ service

Airbnb is testing a major new offering: taking care of booking your entire trip, so you can experience a new city with locals showing you around. Over the weekend, Airbnb started […]

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10 ways to maximize revenues from content marketing & SEO

To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing […]

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Symphony Boosts Clients’ Revenue by $63M

Symphony, a new digital marketing, booking and distribution program from Tambourine, has been proven to maximize direct revenue for independent properties of all sizes. Symphony has been in testing for […]

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TrustYou …… do you trust reviews? possibly.

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways […]

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Focus On Revenue Managers, Not Just Analytics

It is hard to argue with the claim that Analytics is the hottest buzzword in the hotel business today. More specifically, the impact of Big Data is now a global […]

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The Evolution of a Hotel CRS

The central reservation system (CRS) that hotels know today traces its history back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM […]

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Airbnb Is the next big Distribution Channel

For years, analysts have been talking about the disruptive impact of Airbnb’s alternative lodging solution to the hotel industry, but we think they are missing the point. History Lesson Amazon.com […]

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Optimizing Differently to Improve Revenue Performance

Optimizing Online Distribution The ever changing distribution landscape can be challenging to maneuver. Costly connectivity solutions often result in some degree of manual management of varied channels, which is time […]

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Metasearch sites adopting instant booking for hotels

Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]

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