technology
Increase Bookings With Color Psychology
How can colour be used to power up your hotel website for maximum conversions and bookings? Color influences our perception. It can change the way we think and feel about […]
4 Ways Hertz Keeps a Finger on the Customer Pulse
In an increasingly connected and demanding world, established brands cannot afford to stand still. EyeforTravel’s Pamela Whitby hears how car rental firm Hertz is staying on track. If you are […]
Amadeus three pillars for China
Amadeus is one of the many international firms building up its presence in China in response to the gradual liberalization of travel technology and distribution. Businesses of Amadeus’ stature are […]
Savvy Independent Operators Drive Loyalty and Revenue
Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]
Why Excel isn’t enough for revenue strategy
Excel is good at lots of things. But is it really the best tool for hotel revenue strategy? Think of it like a Swiss Army Knife. It has a blade, […]
How Distribution Systems Are Like Seat Belts
Many of us with children have faced the question: “Why do I have to wear a seat belt?” Most people use them, of course, because there’s no great alternative for […]
Airbnb’s pricing algorithm
A little machine learning can have a big impact. Dan Hill, product lead at Airbnb, wrote the company’s pricing algorithm after the British-based rival startup he cofounded, Crashpadder, was acquired […]
Hotels generate near US$11 billion in revenue
The global hotel industry’s leading cloud platform, SiteMinder, today reveals it powered more than US$10.8 billion in revenue for its hotel customers over the 12 months ending 30 June 2015. […]
As Airbnb grows, hotel prices to drop
Hotels are already feeling the effects of Airbnb’s approach to room rentals, but continued growth could force the hotels to lower room prices. By the end of 2016, Merrill Lynch […]
Marriott increases revenue 86% via email
SUMMARY: “It felt like we had the opportunity to really do something that was much more really member-centric and really use all the data that we’ve got on our members […]