technology

Google Just Upended Hotel Distribution

Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]

Read more

Do ride-sharing app partnerships drive revenue

Big-name brands have already entered into partnerships with ride-sharing services such as Uber and more such collaborations are expected to roll out in the future due to the convenience they […]

Read more

Criteo data deep dive charts rise of mobile

An analysis of mobile travel bookings has underlined the rapid growth of business being done via handheld devices. While mobile overall accounts for 23% of travel bookings globally, up from […]

Read more

Revenue management and marketing are ready for disruption

Revenue management and marketing are ready for disruption. The same approach with the same tools, yielding the same results is no longer acceptable. This past year, I’ve met with executives […]

Read more

Chinese Website helps AccorHotels increase direct bookings

One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific […]

Read more

Social responsiveness doesn’t increase engagement

Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]

Read more

Last minute bookings: Run at 100% occupancy!

The growth in last-minute bookings offers an opportunity for hotels to shift stressed inventory – but only if they have the right systems in place. This SiteMinder blog offers advice […]

Read more

Reducing friction is key to any modern pricing strategy

Nobody wants to stand in the way of the booking, but what revenue managers should really be striving for is engagement. Reducing ‘friction’ in the travel planning process seems to […]

Read more

Hoteliers, disrupt before someone else does

Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them. Hotel distribution companies face fundamental disruption as […]

Read more

Big social data drives brand campaign

LateRooms‘s marketing strategy now includes social media and big data as well as the more traditional channels. Five years ago Rich Kemp joined LateRooms to help formulate its social media […]

Read more