technology

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

Your tech stack should be a sum of all its parts. When evaluating tech choices, you should consider if it increases the overall ROI of the entire tech stack

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

Travelers are interested in hotels using artificial intelligence to analyze their travel data for more targeted and relevant advertisements and offers

In this discussion Thomas tells us more about RoomPriceGenie, the back story to it’s inception and how they add value to their hotel clients

We look at how a business intelligence and analytics tool can help hotels make data informed decisions, leading to increased revenue and profitability

Hotels must ensure technology is working for them and not the other way around. Here are ways tech should be stepping up to relieve pressure for operators

Having a robust online booking system is key to help hotels reach your revenue goals. Here are reasons highlighting the importance of a hotel booking engine

Most business intelligence solutions don’t give actionable insights that show users where they can make changes to influence revenue or efficiencies

Often viewed solely as a tool for pricing and channel distribution, the potential of an RMS to dramatically uplift guest experience is vastly underestimated