technology
Programmatic Advertising: How Hotels Can Target Travelers
We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]
How To Add Basic Hotel Booking to a Chat Bot
In the past years, we’ve seen an explosion of chat bots across multiple industries. Many times we are asked what can a chat bot do, and how would it benefit […]
Book on Google: Similarities and differences from TripAdvisor Instant Booking
This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them […]
Great Expectations for Hotel Revenue Management
Expectations for the hospitality industry grow stronger with every year – and the shelf life of how long a competitive offering is considered leading-edge before it becomes just another standard […]
Your hotel’s pricing strategy: 8 awesome benefits of using SiteMinder’s Prophet
Most hoteliers would agree one of the most pressing issues they face is trying to keep up with their peers in a hyper-competitive pricing market. The travel industry is so […]
3 Ways To Leverage the Power of Platform Technology at your Hotel
While every hotel property has unique operational needs, there are some general guidelines that can help hotel managers apply the platform strategy to streamline their operation and drive tangible results. […]
Winning the Hotel Booking: Digital Marketing Summit Recap
In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]
Google Travel Business Is Already Twice the Size of Expedia’s
When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]
The “Connected Guest” – What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]
5 things about your hotel’s website that will scare guests away
October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month. And while you can certainly spook things up at […]