technology
5 effective ways hotels can attract international guests
International travel is now fully-fledged. Anyone can travel anywhere, anytime they like. Between 2011 and 2020, international travellers to the United States are expected to grow from 62.8 million to […]
5 Ways to Master PMS/CRS/RO Integration
When asked how you would assess the integration between your property management system (PMS), Central Reservation System (CRS) and Revenue Optimization (RO), over 75% of webinar attendees indicated that their […]
5 free SEO tools to improve your hotel’s search engine performance
Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]
10 Ways to Maximize Summer Metasearch Performance
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]
How TripAdvisor Is Fixing Its Instant Booking Problem
TripAdvisor is the world’s largest travel site as measured by monthly user traffic. Over the past couple of years, in an attempt to better monetize its massive user base, the […]
How the digital world has affected the luxury hotel industry
The increasing standard of living, high disposable income and a growing hunger for excellence among global travelers has given the luxury hotel industry a list of erudite guests, who have […]
Negative SEO: 6 Little Things with a Big Impact on Your Hotel Website
Negative SEO is a term usually used to describe an attack on your website by a competitor to lower your SEO. This can take the shape of spammy links being […]
Is Your Hotel Showing Up in Local Search Results When it Matters
The local search marketplace is extremely competitive, making it important to ensure you’re using advanced local SEO tactics to compete for visibility to help drive qualified traffic and transactions. 46% […]
Google Analytics: A Hotelier’s Guide
The ‘freemium’ web analytics service is the most widely-used of its kind in the world, and for good reason: it can give you almost any insight you need into the […]
Is Organic Search Dead For Hotels ?
As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]
