technology
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
Are Siri and Alexa Interrupting Hotel Search Marketing?
Hotel search engine marketing is changing… are you ready? Key Takeaways: Voice search and voice assistants are gaining popularity with no signs of slowing down. This fundamental shift in search […]
10 Tips to Create Captivating Facebook Travel Ads
eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]
5 factors propelling hotel distribution
Experts speaking the NYU International Hospitality Industry Investment Conference said technology is driving change for hotel distribution. Here are some of the top takeaways from the “Distribution Dilemma” panel at […]
No more excuses, Hotels need to change approach to technology
Until recently, the investment and management of technology in hotels was viewed in the same category as plumbing or air-conditioning – a fixed purchase and set-up that requires only basic […]
Will Technology Replace Customer Service in Hotels?
On recent travels, I’ve noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings […]
5 effective ways hotels can attract international guests
International travel is now fully-fledged. Anyone can travel anywhere, anytime they like. Between 2011 and 2020, international travellers to the United States are expected to grow from 62.8 million to […]
5 Ways to Master PMS/CRS/RO Integration
When asked how you would assess the integration between your property management system (PMS), Central Reservation System (CRS) and Revenue Optimization (RO), over 75% of webinar attendees indicated that their […]
5 free SEO tools to improve your hotel’s search engine performance
Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]
10 Ways to Maximize Summer Metasearch Performance
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]