technology

Why pricing your hotel room doesn’t mean being a data-scientist

Hotel room pricing is never easy to perfect, but you don’t need to be a genius or trained data-scientist to get it right at your property. Last year Airbnb’s head […]

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The benefits of a next-generation property management system

Enhancing guest relationship management capabilities should improve guest loyalty and retention. These improvements should be reflected in increased RevPAR and profitability. Streamlining operations across the organization and providing better management […]

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Using CRM and data to curate unique experiences for guests

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it […]

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How to Advertise on Instagram: A Beginner’s Guide for Hotels

Instagram is the best social media platform for engagement rates when it comes to visuals. And as a hotel, you know that visuals are a strong tool to sell your […]

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Hotel’s Guide to Google Analytics: Metrics You Should Track

Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]

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Google Travel Is Worth $100Bn – Even More Than Priceline

There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would […]

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Is This Group Business Good Revenue Business?

Back in my revenue management days I frequently heard the following when it came to group business discussions: NB: This is an article by Blake Madril, Revenue Technology Strategist at […]

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Budget season tips: How to decide if you need a new hotel website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. We’ll be offering expert tips to help you […]

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Is your hotel reservation system tuned to the modern day traveler?

Hotel reservation systems make it easy for hoteliers to manage daily operations for a hotel with great ease. NB: This is an article by Kashmira Lad, Senior Content Marketer with Hotelogix […]

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Hotels, Don’t Overlook Email Marketing! Tips For Getting It Right

  When hotels get started with digital marketing, often the first thing they tend look at is advertising on social media and large search platforms such Google AdWords and Bing. […]

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