technology
The consumer journey strikes back
In Episode 1 of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. So […]
How to Engage Guests With Automated Triggers
Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human” and then proceeds to ask you a […]
Can Expedia transition to the travel industry’s tech partner?
A transition appears to be underway as Expedia increases the number of technology solutions it offers and builds partnerships out across the industry but will this strategy succeed asks EyeforTravel’s […]
Amadeus redefines ‘distribution’, builds new open travel platform
Amadeus has dropped the word ’distribution’ in its lexicon, in favour of ‘travel channels’, and is building a new Amadeus Travel Platform to tap future growth. It’s not just a […]
Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]
Four steps to optimizing customer experience using data & analytics
Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics. Which is interesting as CX and analytics seem worlds apart. […]
4 Reasons Your Mobile Website Isn’t Converting
We live in a world where mobile and tablet usage exceeds that of desktops. Mobile has assisted in the massive adaption of the internet, social networks, digital communication and eCommerce. […]
To Book or To Stay: That is the Data Question
Whether ‘tis nobler in revenue strategy to suffer the reservations and upgrades of outrageous fortune, or to take arms against a sea of data, and by opposing, better optimize them. […]
Four key digital trends impacting travel and hospitality brands
The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]
Expedia vows to disrupt the hotel revenue management sector
Expedia has set out its determination to disrupt the hotel revenue management sector with its next generation of technology for its hospitality partners. Speaking at this week’s annual Expedia Partner […]