technology

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile […]

PMS, a hotel property management software system, was traditionally defined as a platform which enables hotels to manage their front-office requirements such as billing, room assignment, booking reservations, and all […]

Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution […]

Today, a state-of-the-art hotel revenue management solution is capable of generating tens of thousands of optimal pricing decisions on a daily basis. There is reason to believe that capabilities will […]

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings […]

Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages […]

Think about all your possessions, all your worldly belongings, how you travel, and where you stay. I have just walked through my house in my mind and thought of brands […]

It’s a fantastic place to be, but social platforms can suck in your time pretty quickly unless you get the right tools to manage them and improve your efficiency. Here […]

It  can be frustrating when you spend time (and money) creating a marketing campaign that for some reason just doesn’t convert. Whether you’re trying to drive hotel bookings, leads for next […]