social media

Flagged hotels enjoy an established presence in the global marketplace and the trust that goes along with that. But… despite the common misconception that the brand is entirely responsible for […]

Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]

When Karen Korr wanted to change part of her European itinerary, she didn’t call Travelocity, her online travel agency. She didn’t send an email or a text message, either. Instead, […]

In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on social media, and that number […]

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]

How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]

If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]

By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]

Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]