social media

Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’. […]

In a competitive market, getting noticed is the biggest challenge for small and mid-sized independent hoteliers. NB: This is an article from Hotelogix The Internet is flooded with different types […]

NB: This is an article from Staah Facebook News Feed Update An explore page, group video, hashtag in profiles and updated messenger, here are a few Facebook and Instagram features […]

Fewer than 10% of US travellers have a particular brand in mind to book with prior to researching. That’s the reality of travel and it means hotel brands have a […]

You don’t have to be a big international hotel chain to tap into the might of social media. Here are some ways you can effectively reach your audiences and stay […]

Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page. Called Partner Categories, these segments included supplemental material from Experian, Axciom, Oracle Data Cloud, and […]

Most people don’t book a room on their first visit to a hotel website. It can take repeated visits for that to happen. Social media retargeting is about capitalizing on […]

The visuals-first social media channel continues to enjoy widespread appeal, with 35% of U.S. adults now saying they use Instagram. When it comes to 18- to 24-year-olds – the next […]

Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. NB: This is an […]

Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the […]