social media
Why Should Hoteliers Invest in Social Media?
In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. Stephanie Hilger, Director of Social Media at Blue Magnet […]
6 Ways It Pays to Use Facebook Dynamic Ads for Travel
It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]
How To Use Social Media As An Online Reputation Management Tool
What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content […]
Drive Traffic to Your Website from Pinterest with Alt Text
For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily users say that Pinterest is their go-to […]
Millennials Don’t Join Loyalty Programs But Are Great Social Advocates
Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel […]
Social Media Marketing for Hotels: 9 Easy Ways to Engage Your Guests
Every social media platform has the ability to unlock the booking potential of your hotel, with the right engagement strategy. NB: This is an article from Siteminder Some may perform […]
Why Your Hotel Needs Social Media Listening
Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need […]
You Need to be Aware of The Facebook Path to Purchase at Your B&B
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]
How do Instagram’s New Features Compare to Facebook for Hotels?
As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]
Best Performing Social Media Channels Your B&B Should Use Right Now
While some social networking sites have stood the test of time, others go through trends much like viral videos that eventually fade into relative obscurity. NB: This is an article […]
