social media

The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property

For hotels, this is the perfect moment to shine. Here is how to make social media your most powerful marketing channel this peak season

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

The funnel has shifted. Discovery comes before search, and social content has become the earliest and often most powerful touchpoint in the guest journey

Social media success isn’t about the biggest budget. It’s about smart, strategic, authentic storytelling, something independent hotels do well

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent

The best gift card solutions don’t work in isolation, they thrive when woven into your larger marketing and guest engagement strategy

The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue