social media

Social media success isn’t about the biggest budget. It’s about smart, strategic, authentic storytelling, something independent hotels do well

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent

The best gift card solutions don’t work in isolation, they thrive when woven into your larger marketing and guest engagement strategy

The ability to showcase real travel experiences through Instagram content enables hotels to connect more effectively with potential guests

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising