social media

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting

Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:

By using these strategies, you’ll see a boost in direct bookings, less reliance on third-party platforms, and improved profitability for your hotel

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies