social media
Why Unfiltered Influencers Are Taking Over
In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term
#OverIt: Why Hashtags Aren’t What They Used To Be
With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional
10 Questions Hoteliers Are Asking About Social Media
At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk
Attract More Guests With Influencer Marketing for Hotels
When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings
Trust & Authenticity Are Keys to Influencer Driven Hotel Bookings
57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising
10 Ways to Make Your Hotel Social Media Stand Out in 2025
Many hotel social media feeds have started to feel more like static online catalogs than dynamic invitations to explore, feel, and connect
Hotels That Ignore TikTok are Losing Guests and How to Fix It
We’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings
Social Media Matters More Than Ever
Hotels leveraging social media see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin
Hotels That Succeed on Instagram Use These 6 Post Ideas
We’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence
6 Social Media Trends Hoteliers Must Leverage in 2025
Here’s what’s making waves in social media and how you can use these trends to elevate your hotel’s online presence