social media

AI is not the whole answer, simply a new ingredient.
Useful, powerful, sometimes brilliant, yet only ever as good as the humans guiding it

Let’s explore how digital marketing can transform your hotel’s reach and reputation and drive meaningful results in 2026

Unlike Instagram or Facebook, where polished visuals tend to dominate, Reddit thrives on honesty and conversation. That makes it powerful

The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property

For hotels, this is the perfect moment to shine. Here is how to make social media your most powerful marketing channel this peak season

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

The funnel has shifted. Discovery comes before search, and social content has become the earliest and often most powerful touchpoint in the guest journey

Social media success isn’t about the biggest budget. It’s about smart, strategic, authentic storytelling, something independent hotels do well

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent