seo
Hotel Digital Marketing: Alt Text SEO Best Practices
Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings

US Hotel SEO Failure: Websites Earn Grade “F” Due to Basic Errors
When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F
Digital Marketing 101: Differences Between SEO & Paid Search?
Paid Search and SEO are two search engine marketing methods used to produce visibility for a given company’s website by catching its audience’s attention
What Google’s New Guidelines for AI-produced Content Mean for SEO
Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning
Hotel SEO Marketing: What Is It and How Does It Work?
Prior to their getaway, when the traveler is just beginning to think about their next trip, SEO-optimized content is a great way to engage your audience
How To Do SEO For Hotels
Not only can SEO increase your quality and quantity of website traffic, but SEO can also help to improve the user experience of a website
How Much Does SEO Cost?
Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:
7 Hotel Marketing Mistakes You Might Be Making
Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem
How SEO Can Help You Get More Direct Bookings For Your Hotel
You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings
A Smart Guide to SEO for Independent Hotels
There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar