seo
7 Ways to Optimise Your Hotel Instagram for Search
Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent
GEO vs SEO for Hotels: 10 Comparisons
GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.
The Evolution of Google Hotel Search Results
Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement
What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts
Backlinks and the Importance in SEO Strategy
Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites
Five Ways Hotels Can Stay Visible in an AI-Driven World
No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand
The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies
Mastering the New Search Landscape: Optimise for Voice & AI
Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup
8 Ways to Attract Domestic Travelers to Your Hotel
Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.
