seo

Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]

As the snow clears and the sun peaks it’s head out from behind the clouds, we get the urge to dust off the cobwebs and start afresh. So whilst we’re […]

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]

Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps […]

I find very little value in trying to predict the future, but there is something about the beginning of a new year that brings out the crystal balls and tea […]

Search engine optimization (SEO) has only been around for 20 years or so. But in that time, almost everything about it has changed, including how to rank higher in search […]

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. We […]

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]