search

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]

In the third quarter, nearly 70% of global searches were made 0 to 30 days out, which was a 15% search increase compared to the previous quarter

Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half

These travel and hospitality search trends from 2021 will help you better understand the reasons why some domains drive more online traffic than others

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September