search

By observing worldwide flight search data we can see clearly that foreign travel demand is related to national holidays of each country

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]

In the third quarter, nearly 70% of global searches were made 0 to 30 days out, which was a 15% search increase compared to the previous quarter

Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half