search
Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search
Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets
Is Search Generative Experience the End of Organic Search for Hotels?
The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality
Why You Need to Adapt to Google’s Search Generative Experience
Not only are you going to see image and video rich results along with generative AI answers, but you can now use images as part of your prompts/queries
Google Ads Extensions: Hotel Basics
Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities
ChatGPT: How Conversational Bots Will Be The New OTAs
When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information
How To Use Google Trends For Hotel Marketing?
Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords
Tourism in Greece: Time to Think About the Low Season
According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March
Are We Entering The ‘Diamond Age’ of Travel?
It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides
The Evolution of Google Hotel Search Results
We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs
Positive Signs Emerge for Europe’s Hotel Industry
After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer