search

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy

We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

The travel landscape of 2040 will see new top source markets rise to prominence. India, China, and the U.S. will be the fastest growing

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels