search

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

Positive reviews validate the decision to book. Negative or absent reviews inject doubt. And doubt is the enemy of conversion

By the time the “intent” shows up, the decision to travel has already been made. You aren’t forecasting bookings, you’re responding to an echo

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better

Hotels have a brief window to establish AI visibility before the competitive landscape takes shape. Those who act now help shape what AI learns to recommend

Success now depends on how your content guides the traveler. If written strictly for search engines, rather than people, is often overlooked in AI search

For hoteliers, understanding how guests behave is just as important as knowing where they book. Here are 7 hospitality trends shaping hotel bookings in 2026