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The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility

The role of the website as an interface will be threatened as it faces increasing competition from conversational channels that operate outside a browser

History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

A north star matters so much now. It is the thing that protects a hotel from becoming just another well-styled option in an increasingly crowded field

When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced

Organizations that influence traveler introduction earlier in the journey gain disproportionate marketing visibility within AI-mediated discovery

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

To ensure your hotel isn’t just visible but recommended by AI tools, you need to speak their language Here are 3 feasible strategies to align your hotel

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power