search

Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels

One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally

Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant

Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

Unlike traditional search engines that show a list of links, AI search offers direct answers, personalized recommendations, and conversational responses

Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests

Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests