search

We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

The travel landscape of 2040 will see new top source markets rise to prominence. India, China, and the U.S. will be the fastest growing

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power