search
What is GEO (Generative Engine Optimisation) and How to be Seen
We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart
What ChatGPT Agent Could Mean for Hotel Bookings
ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking
Why Are Reviews And Ratings Important For Hotel Metasearch?
In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility
Has Google Gemini Just Made Metasearch More Important?
Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel
GEO vs SEO for Hotels: 10 Comparisons
GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.
The Evolution of Google Hotel Search Results
Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect
Search is Shifting from Ranked Blue Links to Recommendations
Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage
Why Hotels Must Rethink Their Search and Digital Strategy
The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search
Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity
AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured
Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:
