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PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

For hotels, that means ensuring your website works seamlessly for everyone who wants to explore, book, or connect with your property

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

Until recently, SEO tools could request up to 100 search results per page for analysis. Google’s new limitation caps this at about 10 results per page

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late