search
Five Ways Hotels Can Stay Visible in an AI-Driven World
No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand
How to Get Your Hotel Found in AI Search
Unlike traditional search engines that show a list of links, AI search offers direct answers, personalized recommendations, and conversational responses
How To Optimize Your Hotel For AI Search Like ChatGPT
Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests
What Perplexity AI Means for High-Consideration Hotel Bookings
Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences
The DMA Games Begin: Booking’s Response and Google’s Trial
Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes
Is Your Content Strategy Targeting Mid and Bottom Funnel Traffic?
Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests
Let’s Talk Search Intent and Keyword Strategy
Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
What is Search Impression Share in Google Ads?
It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play
Mastering the New Search Landscape: Optimise for Voice & AI
Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup
