sales

Achieving group and meetings revenue targets can make or break your property’s annual performance. But most hotel group sales departments lack consistent, effective marketing support and are forced to generate […]

At a time when powerful technology is changing the game, revenue management professionals need to reinvent themselves by stepping outside of their comfort zone by bringing revenue, marketing and sales […]

100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap […]

Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells […]

Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. NB: This is an […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

The hospitality industry is enjoying its longest expansion and healthiest growth in a generation, yet some troubling trends are beginning to surface that threaten profitability and overall performance. One of […]

Did you know that online reviews can be used as a sales tool? While many hoteliers recognize that a great online reputation is vital to the sales team, few sales […]

Your Christmas wishes could come true this year. Watch your voucher sales skyrocket through the festive season, bringing your hotel lots more profit. We’ve been monitoring voucher trends and clear […]

Hotel group sales teams need better digital skills to capture more deals. NB: This is an article by Tambourine Advances in digital have dramatically altered the ways group planners/buyers do […]