sales

Is Black Friday Worth It? We Take an In-depth Look

After the consumer madness and mayhem of Black Friday and Cyber Monday, it’s a good time to look back on whether the results were as we expected or whether we […]

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8 Simple Ways to Use Hotel Venue Guest Reviews to Increase Sales

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.

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10 Ways to Mend Fences Between Revenue Management & Sales

Far too often, there’s a disconnect between revenue management and sales that takes place. Consider implementing these 10 ways to mend fences between these two teams.

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The Building Blocks of Direct Sales for Your Hotel

Direct sales is not simple, but it’s also not complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts or magic wands.

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Cognitive Biases Great for Survival, Not so Much for M&E Sales

Cognitive Biases: Great for Survival, Not so Much for M&E Sales

It awes me how it’s possible that when two people with contradicting opinions are presented the exact same scientific report they both walk away stating it substantiates their believes on […]

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How to Increase Your Hotel’s Midweek Stays with Facebook Advertising

Does your hotel or property suffer from high occupancy on the weekends but low demand during the week? NB: This is an article from gcommerce Maybe this only happens during […]

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sign saying rooms available just like placing hotel inventory with a wholesaler

Selling Your Last Available Hotel Room

Optimizing the distribution mix is important at all times for any hotel business wishing to operate in high revenue margins; but when a hotel is operating at near to maximum […]

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Why Machine Learning is Critical to Effective Upselling

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of […]

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Think Like a Revenue Manager: 5 Tips to Up Your Group Business for Profitability

If sales and revenue management can understand what they each value in their decisions, together they can better support one another and achieve the overarching goals of the hotel.

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How To Think About Upselling: Guest Engagement, Intelligence, and ROI

Some properties still view upselling through a traditional lens – using the same well-worn tactics that have been around for, well, forever. But upselling has evolved, namely in technology.

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