rooms

While transient direct booking strategies have matured, one revenue stream still uses outdated processes: group rooms and meeting space sales

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

Rooms that go empty don’t just lose its rate value. It also loses secondary revenue that guests might spend in your restaurant or at the bar

The best group bookings don’t just fill rooms; they maximize every revenue opportunity your hotel offers by aligning with your revenue management strategy

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

Here is the truth most hotels avoid – if you don’t build your strategy around a clearly defined guest segment, you’ll end up chasing anyone and everyone

Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination

Selling out too quickly on peak night will cost you more revenue from the empty shoulders than selling a group rate that is too low

Instead of viewing blackout dates as constraints, hotels should see them as strategic opportunities to enhance revenue and maintain a good guest experience

Focusing heavily on capacity related metrics might look like a path to revenue gains. Here are four common pitfalls of a capacity centric approach