rms

Why RevPAR Increase Marketing Claims Can be BS
It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?

What is Your Optimum Occupancy Percentage in This Staycation World?
Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?
5 Strategies To Drive Short-Term Demand
A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

Lean Revenue Management: Sophisticated Shouldn’t Mean Complicated
Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities
From Demand Management To Revenue Generation
Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making
Top Tips on Building a Smart and Profitable Pricing Strategy
Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

Key Factors to Calculate Demand Forecasting
When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition
How Often Should I Intervene When Using an RMS?
Once strategies are set, the system will execute these. You can return to the RMS either to apply new strategies or to check existing ones are delivering

Continuous Pricing without an RMS
These are some basic ways to get a feeling for Continuous Pricing concepts but only by embracing the four elements can you expect the best results

The Human Factor Behind Revenue Automation
We know the need for digital transformation, but it is the human factor that will guarantee the implementation success of Revenue Management technologies