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stack of coins arrows pointing up and a graph reflecting the need for hoteliers to crunch the numbers and understand if their promo is really profitable

Crunching the Numbers: Is Your Promo Really Profitable?

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

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man standing by a board with graphs and charts reflecting the vast array of revenue metrics and the importance of identifying those that actually matter and the ones you can ignore

The Revenue Metrics That Matter …. and Ones You Can Ignore

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

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Why Capacity Driven KPIs Are Holding Hotels Back

Focusing heavily on capacity related metrics might look like a path to revenue gains. Here are four common pitfalls of a capacity centric approach

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Why RevPAR Doesn’t Tell the Whole Story

RevPAR is just one piece of the puzzle. It’s a snapshot of room revenue performance, it doesn’t account for other revenue streams or expense management

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child with a rubix cube illustrating the various complexities hotels will face as they try adopt net revenue

Net Revenue: A Challenge to Embrace or Just Another Pipe Dream?

In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?

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Maximizing Hotel Revenue: How Software Solutions Drive RevPAR

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

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2024 Total Solar Eclipse: How Will Hotel Performance Compare to 2017?

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

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Maximizing Total Profitability: Transitioning from RevPAR to RevPAG

In the ever-evolving landscape of the hospitality industry, transitioning from RevPAR to RevPAG is not just a trend; it’s a strategic imperative

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pie graph with a slice separated slightly suggesting why hotels should be focusing not just on growth but on net revenue growth

What is RevPAM? Definition and Formula for Hotels

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the revenue potential of their property

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Why Hotels Need to Shift from RevPAR to NetRevPAR

We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction

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