reviews

Why Negative Reviews Matter & What To Do About Them

As any modern hotelier will know, the power of the guest review should never be underestimated. NB: This is an article from NetAffinity Even if some reviews are to be […]

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How to Respond to Negative Online Review – A Legal Perspective

Addressing a 23 August MyTravelResearch.com webinar of travel industry leaders, many of them from small businesses, Alyssa Antcliffe, the principal of Antcliffes Legal, told tourism industry leaders and brand managers […]

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How a Hotel’s Online Reputation Impacts Its Revenue

Hotel guests are leaving reviews and ratings online about every aspect of their experience, from breakfast to beds to staff. They’re even going so far as to post videos and […]

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Tour operators: it’s time to manage guest feedback online

As a tour operator, you sell “once in a lifetime” experiences to travellers, most of whom are often new guests. This makes your marketing strategies essential, and managing your online […]

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7 Practical tips to improve online reviews of your hotel

In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have […]

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Managing Hotel Guest Sentiment and your Online Presence

In part 1 of this blog series, we discussed ways to get your entire staff empowered and involved in Revenue Generating activities. In part 2 of the series, Creating a Revenue Centric […]

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How guest feedback can enhance your revenue management strategy

While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – […]

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Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host […]

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Guest reviews considered more independent and trustworthy when booking

In a recently published article, the researchers identify the six features that have the greatest influence on the booking intentions of business travellers in mainland China, they suggest that hoteliers […]

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Does Airbnb have right formula for managing online guest reviews?

Every hotelier knows how important online reviews are, and how damaging they can be if they’re unfavourable. NB: This is an article from SiteMinder Websites like TripAdvisor are nearly a […]

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