reviews

Do you think your hotel provides outstanding service? How do you know your guest would say the same? Superior customer service policy is the foundation for the hospitality industry, and […]

The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person and their dog encourages great reviews […]

Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the same result. Why is that? Because […]

Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from […]

Remember the days of the professional critic? You’d have the perfect room picked out — the pride of your hotel — and it would be flawlessly cleaned and prepped, mint […]

In the session, entitled “Beyond Reviews: Defining Your Hotel’s Online Reputation,” trivago’s Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of low ratings and damaging reviews, debunking […]

Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set […]

Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! […]

TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel […]

Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the experiences of previous guests. Reviews and star ratings on websites like […]