reviews
Quantity or Quality? Best Approaches to Responding to Online Reviews
Silvia Battistella knows a thing or two about responding to online reviews. As Online Reputation Manager at Iberostar Hotels & Resorts for three years, and now occupying the same role […]
Google, Facebook and Travel Reviews
The folks at Revinate recently published their 2018 Global Hotel Reputation Benchmark Report, analyzing 77 million reviews posted in 2017 alone, taken from 138,000 hotels located in over 200 countries. […]
What Recent TripAdvisor Changes Mean for Hoteliers
There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality industry to date. NB: This is an article from Revinate With […]
4 Ways guest feedback can get your priorities straight
Managing a hotel is all about making tough decisions and finding answers to difficult questions: Where do you spend your limited budget? Whose side do you take – a valued […]
How a Hotel’s Online Reputation Impacts Revenue
Online hotel reviews can be source of motivation or worry for hotel owners! NB: This is an article by Kashmira Lad, Senior Content Marketer at Hotelogix We live in […]
How to encourage online reviews (and reasons why you should)
There are endless statistics that hammer home the importance of online reviews. Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers […]
Close Customer Service Gap and Elevate Guest Satisfaction
Do you think your hotel provides outstanding service? How do you know your guest would say the same? Superior customer service policy is the foundation for the hospitality industry, and […]
Google’s growth in online local reviews continues to dominate, but…
The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person and their dog encourages great reviews […]
3 pointers to improving your e-reputation
Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the same result. Why is that? Because […]
What is social proof, and how can you use it on your hotel website?
Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from […]