reviews

With the growth of online spaces populated by user-generated content, word of mouth is increasingly becoming digitised, and reviews that are shared with online communities often even overshadow the recommendations […]

If you’re struggling to keep up with responding to Google reviews, and you’ve noticed the recent spike, you’re not alone. A recent ReviewPro analysis found that Google reviews increased by […]

Recently, Google has implemented some important changes to its review product that hoteliers, lodging operators and hospitality business should be aware of. NB: This is an article from ReviewPro Priorities […]

Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, […]

Google is an incredible driving force for the hospitality industry. NB: This is an article from Travel Media Group From the traveler’s perspective, there’s a high chance that their first […]

Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. NB: This is an article from […]

During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response? […]

The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]

Сuѕtоmеr rеvіеwѕ аrе а dоublе еdgеd ѕwоrd fоr аnу rерutаblе hоtеl еѕtаblіѕhmеnt, уеt mоrе аnd mоrе hоtеlіеrѕ аrе еnсоurаgіng thеіr guеѕtѕ tо vоісе thеіr оріnіоnѕ оnlіnе. Whу іѕ thаt? NB: […]

Increasing direct bookings – every hotelier’s goal in order to save commissions from OTAs. Online travel agencies have certainly changed the travel industry. NB: This is an article from Trust […]