reviews

Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per […]

Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, […]

No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a […]

There are 86,400 seconds in a day, and as many moments in every 24-hour stay a customer has at your hotel to form positive or negative perceptions. NB: This is […]

Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building […]

Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. NB: This […]

Today, hotels are greatly dependent on a limited number of reservation platforms. A significant feature of these platforms is guest evaluations, which are transformed into ratings and rankings. Consumers pay […]

More and more people are offering their homes through peer-to-peer sites such as Airbnb to generate extra income, and those who are awarded “Superhost” status can expect to receive more […]

Businesses in the digital era thrive and die by ratings and reviews. Those little stars on platforms such as Google Business, Yelp and Trip Advisor can hold more sway than […]

For hotels, guest feedback brings a world of possibilities, including the chance of using one’s reputation for marketing. What can be easier and more effective than attracting new guest through […]