reviews

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.

How do guests truly feel about your property? How can you filter through all the traveler reviews and uncover the important feedback that you need to make critical decisions at your property?

They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]

There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising, and more on review site ratings […]

While we all know that this can have a negative impact on our future business, have you ever taken the time to really consider the shelf life of a low rated review

Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.

Imagine running a hotel with no reviews. Guests come and go, no reviews recorded anywhere! You don’t know how they feel about the stay. What are they going to say to people about your property?

It’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers.

Where there are reviews, there are negative reviews as well. But negative feedback, while often disappointing to receive, can be used as an opportunity to market your business.

It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review?