revenue

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

You may need a different comp set for different market segments and specific need periods as markets continue to grow and change

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

Within the field of revenue management new AI-based solutions can provide live market intelligence, help hoteliers optimize and even price automation

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

The way towards total revenue management is by implementing more efficient processes, tools, and systems to free up time for total revenue management

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales