revenue

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble

Let’s take a look at some of the benefits that come from approaching automated upselling as a critical piece of your revenue management recipe

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

Hotel budgeting requires a strategic approach combining current performance, financial goals, revenue optimization strategies and cost control measures

While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:

Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel