revenue
Why Customer Acquisition Costs (CAC) Matter for Hotels
Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel
OTAs or Hotel Direct Bookings: How to Optimize for ROI
We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace
How Hoteliers are Using AI for Revenue Management
The key to revenue management is following data trends and using insights to set the right pricing, AI is perfectly suited to support this hotel function
Revenue Management vs. Price Optimization: What is the Difference?
We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings
How a Collaborative View of Data can Drive Bookings & Revenue
Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue
ZHAW Study on the Effect of Dynamic Pricing
Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing
The Disappointment Tax: Profits Can Pivot on Social Reviews
Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials
The Art and Science of Hotel Budgeting: Time for a Rethink?
Most hotels overdo budgeting and discover that budgets deviate from actual performance as the year progresses
Total Revenue Management: No Chance Without Group Data
Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies
6 Impactful Ways to Adapt Your Hotel to Climate Change
Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. NB: This is an article from […]
