revenue

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis