revenue
How to Calculate Hotel Guest Acquisition Cost (GAC)
By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies
Myths About Revenue Management Technology
We focus on the five commonly held myths about revenue management technology and why you don’t need to worry
What is Value Added Pricing in Hotels? Examples and Strategy
Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy
Year-Round Revenue Management Brings Record Profitability to Hotels
Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability
Hotel Financial Performance Influenced by Changes in F&B Offerings
Since the majority of hotel food and beverage revenue come from in-house guests, it is appropriate to analyze trends on a dollar-per-occupied room basis
5 Examples to Recover Lost Revenue from Cart Abandonment
With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant
Revenue Sinkholes: 9 Hotel Marketing Paradoxes Draining Revenue
Let us dive deep into 9 most prevalent hotel marketing paradoxes and explain why they can cause more harm than good and potential impact on your revenue
Boosting Hotel Bookings on Black Friday and Cyber Monday
We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing
Exploring Buy Now, Pay Later to Boost Hotel Direct Bookings
In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality
15 Tips for Small Hotels to Increase Revenue
There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make