revenue

How to Calculate Hotel Guest Acquisition Cost (GAC)

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

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mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies

Myths About Revenue Management Technology

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

What is Value Added Pricing in Hotels? Examples and Strategy

Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy

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hedges in shapes of houses with leaves changing colours reflecting the pressure on seasonal hotels to adopt sophisticated revenue management strategies

Year-Round Revenue Management Brings Record Profitability to Hotels

Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability

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Hotel Financial Performance Influenced by Changes in F&B Offerings

Since the majority of hotel food and beverage revenue come from in-house guests, it is appropriate to analyze trends on a dollar-per-occupied room basis

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5 Examples to Recover Lost Revenue from Cart Abandonment

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

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Revenue Sinkholes: 9 Hotel Marketing Paradoxes Draining Revenue

Let us dive deep into 9 most prevalent hotel marketing paradoxes and explain why they can cause more harm than good and potential impact on your revenue

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Boosting Hotel Bookings on Black Friday and Cyber Monday

We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing

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money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel

Exploring Buy Now, Pay Later to Boost Hotel Direct Bookings

In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

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sign showing rooms available reflecting importance for small hotels to really focus on effective forecasting strategies

15 Tips for Small Hotels to Increase Revenue

There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make

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