revenue

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy

Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability

Since the majority of hotel food and beverage revenue come from in-house guests, it is appropriate to analyze trends on a dollar-per-occupied room basis

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

Let us dive deep into 9 most prevalent hotel marketing paradoxes and explain why they can cause more harm than good and potential impact on your revenue

We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing

In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make