revenue

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

Hoteliers often upgrade their highest-paying guests or loyalty members . While this tactic can help maximize room occupancy, it’s not the most revenue maximizing option

Profitability management is about balance. This holistic approach aims to secure not just short-term gains but long-term growth and financial stability

AI-powered revenue management for hotel restaurants relies on Dynamic Pricing, taking into account numerous inputs to maximize occupancy at optimal prices

These 3 KPIs provide a clear view of a hotel’s potential and are pivotal in crafting strategies that align evolving market dynamics and customer preferences

Sales and revenue managers goals must be clearly stated, mutually aligned with hotel revenue and profitability metrics, and agreed by the hotel GM

By delving into the intricacies of value perception, contrast effects and psychological barriers, hotel marketers can create experiences that resonate

While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit