revenue

a graph going upwards with dollar signs underneath illustrating how hotel marketing can drives revenue beyond the initial reservation

How Hotel Marketing Drives Revenue Beyond the Reservation

If the question is how do we create more revenue, generate more bookings, do more upselling, marketing cannot be ignored in this equation

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Science Behind Hotel Distribution and How to Maximize Bookings

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

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Using Incentives to Boost Direct Bookings

There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions

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The Five Building Blocks of Hotel Revenue Maximization Success

Revenue maximization is about taking advantage of every opportunity to realize your full revenue potential. Let’s break down the five key building blocks

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What is Hotel Guest Messaging and Why is it Important?

In today’s fast-paced hotel landscape, a guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty

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To Succeed Every Hotel Needs a Revenue Management Framework

A solid revenue management framework integrates data-driven decisions, dynamic pricing, guest segmentation and departmental collaboration

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Reconsider Space and Revenue as Group Demand and Events Return

With operating costs getting more onerous, finding use for every square foot of a hotel can help add revenue, but it can bring challenges

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Beyond BAR: The Power of Open Pricing

Open Pricing gives you the freedom to price strategically rather than reactively. It ensures every room is sold at its most profitable price

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Why RevPAR Doesn’t Tell the Whole Story

RevPAR is just one piece of the puzzle. It’s a snapshot of room revenue performance, it doesn’t account for other revenue streams or expense management

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7 Key Things Hotel Sales Should Do With Every Inbound Lead

As demand improves for most hotels, the volume of incoming sales leads for groups, events, and functions continues to increase

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