revenue
Demand More from Your Hotel Forecast
Recent Revenue Management related activity on Twitter reinforces the various ways we discuss demand as an industry. From how to forecast hotel demand to tweets such as #revenuestrategyfordummies, the common […]
Starwood taps machine learning to dynamically price rooms
Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]
Kalibri points hotel toward true cost of guest acquisition
One of the most under-reported stories in travel is that most hotel owners have no idea what their cost per channel is and what they’re actually getting per room. […]
Four Considerations for Developing Your Pricing Strategy
Hotels devote large portions of their revenue management strategies around developing and implementing the right pricing structure for their property and market. But establishing the right structure isn’t a one-off […]
5 ways your hotel should be managing room rate
How can you use revenue management strategies to get ahead in today’s increasingly competitive landscape? By keeping a close eye on the local competition. Among other things, your hotel should […]
Why You May Need to Change Your Competitive Set Now
To maintain the confidentiality of hotel data, STR imposes certain restrictions on the hotels for which it will provide competitive set data. The Marriott-Starwood merger is shaking up the world […]
Towards A Smarter Distribution Strategy
Has profit growth in the accommodation sector kept track with ADR or revenue growth? Doesn’t look like it. Undoubtedly costs are rising and eating into profit, but some of these […]
Clear Sailing Forecast for Europe’s Business Travel Market
Western Europe’s business travel spending is projected to increase to $211.2 billion USD in 2016 and top out at $225.6 billion USD in 2017, 6.3% and 6.8% growth respectively. Those […]
Hotel Marketing & Online Revenue Optimization Super Metrics
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]
How to show value of revenue management to owners
From significant capital costs in construction or asset acquisition to ongoing operating costs, hotels come with a hefty price tag – just ask any hotel owner. In today’s competitive […]