revenue
8 Challenges You’ll Face When Implementing a Revenue Strategy [for Independent Hotels]
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and […]
The rate undercutting trend you don’t know about yet
Hotels know they need to be watching their parity. Rate undercutting is so widespread that it’s taken as a given, and, in this industry, a successful ecommerce business depends on […]
Why 70% of Hotel Marketing is Out of Control
Flagged properties have surrendered control of their marketing. What happens if results are poor? Key Takeaways: 7 out of 10 hotels in the US are flagged, but the brand’s national […]
Shape Your Revenue Strategy with Forward-Looking Market Data
It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more while onsite. NB: […]
In a mobile-only world will airlines charge for web bookings?
Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]
How to boost hotel revenue with meetings and events
Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. NB: This is an article from […]
How To Build & Analyse a Successful Hotel Rate Plan
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your […]
Turning Traditional Free-Sell Practices into Profitable Revenue Strategy
Contrary to any widespread belief, hotel meetings and events space does more than just sell guestrooms. In fact, for many hotels, the profit potential of this revenue stream is so […]
Why Rate Disparity Matters, and What to Do About It
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on […]
We have been wrong about OTA hotels commission the whole time
Commissions paid by hotels to intermediaries have risen by more than 7% over the course of the last year. This is according to the 2017 Trends In The Hotel Industry […]