revenue
Basic, Better, Best: Low season revenue strategies
Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and […]
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of this media blitz around hotel loyalty […]
Profit Rise Provides Welcome Respite for Hotels in the Middle East & Africa
Hotels in the Middle East & Africa recorded a 6.6% year-on-year GOPPAR increase in August, which was only the third month this year in which profit growth has been achieved, […]
5 Signs Your Revenue Strategy is Behind the Times
Technology moves fast—no, make that really fast. Technology today analyzes higher volumes of data, outputs purer insights and offers up more opportunities than ever before. An omnipresent IoT ecosystem finds […]
Why Hotel Technology Hasn’t Kept Pace with Revenue Management
The overreliance of legacy technology solutions and the lack of data integration are possibly the single biggest constraints on the hotel sector today. The reasons for this are deep-seated in […]
Tourist Cities Lead Profit Growth for Hotels in Europe
Hotels in Europe recorded an impressive 7.1% year-on-year increase in GOPPAR this month, with the growth led by a number of key tourism destinations, including Dublin and Barcelona, according to […]
Leisure Demand Helps Maintain Profit Growth at UK Hotels
Despite a slowing in demand from the commercial segment, the continued year-on-year growth in top and bottom line performance at hotels in the UK was fuelled by the individual and […]
Will AI replace human intelligence in revenue management
More important to understand here is what it will replace, than a clear “Yes” or “No” to this question. We are sure you must have read about the increasing reach […]
Consumer acquisition costs in hospitality too high and growing
Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]
GOPPAR Levels Hit 2017 Low in US Hotels Due to Summer Slump
Despite recording a 0.6-percent increase in RevPAR, GOPPAR at hotels in the USA fell to a year-to-date low of $71.01 in August as demand levels slowed during the summer, according […]