revenue
F&B Management Strategies That Help Drive Revenue
When successfully managed, on-site food and beverage venues and offerings can drive significant revenue for hotels in the right markets. However, it’s important that properties establish and sustain high-quality standards […]
Why Choose a Science-Based RM System Over Rules-Based
We have all been there: you, sitting at the table with the rest of your Executive team, going through a demonstration and sales pitch of a revenue management system. NB: […]
The $28 billion ancillary revenue opportunity for hotels
Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a […]
The OTA Distraction – Pushing Rather Than Pulling
You cannot go a day online in the hotel community without seeing a ton of OTA related discussion. NB: This is an article by David Lund, founder of The Hotel […]
How to Use Advanced Customer Valuation to Become Dangerous
A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s […]
4 things to know about hotel performance metrics
As the U.S. hotel industry marks eight years of continued monthly revenue per available room growth, analysts are digging deeper into performance data to explain the trends behind these numbers […]
Are Your Channels Delivering Optimum RevPAR?
If you are looking for a measure for revenue performance look no further than the multi-dimensional RevPAR. Owners swear by this KPI which not merely reflects revenue performance but in […]
Ingredients to a Profitable Hotel Distribution Strategy
Understanding your audience and then being able to sell suitable inventory to them, on the right platform and at the right price the key to a profitable distribution strategy. NB: […]
The Secret of Hotel Upselling and Cross-Selling
Hotel upselling and cross-selling are both great ways for you to boost incremental revenue on bookings. Both strategies revolve around a similar goal but it’s important to understand their differences. […]
Acquisition Cost vs Opportunity: Importance of Distribution Channels
When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunity for financial growth than an intelligent revenue strategy. Strategic revenue management is recognised as an important […]