revenue
Breaking the Boundaries Between Hotel Revenue, Marketing and Sales
At a time when powerful technology is changing the game, revenue management professionals need to reinvent themselves by stepping outside of their comfort zone by bringing revenue, marketing and sales […]
The Secret Sauce of Revenue and Profit: People Power
Revenue management strategies today are built largely on the relevant, impactful and extraordinarily detailed data provided by the increasingly sophisticated software and reporting that is now available. NB: This is […]
Hospitality Financial Leadership: Understanding RevPAR & RevPAR Index
RevPAR and RevPAR index are different and I’m going to explain them both in this article. NB: This is an article by David Lund, founder of The Hotel Financial Coach […]
Design Your Most Profitable Channel Mix Strategy in 2019
Travel customers have an unprecedented number of options to shop and book hotels, with new competitors constantly jumping into the distribution channel pool constantly. NB: This is an article from […]
Shifting Away From The PMS As The Data Warehouse
Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS, as this primary hub, are becoming […]
What Generation is Your Revenue Manager?
Webster’s Dictionary defines ‘generation’ in various ways. One definition is…”all of the people born and living at about the same time, regarded collectively”. Another is…”a group of people of similar […]
The 3 Online Booking Pitfalls Costing You Revenue
The ultimate aim of any hotel’s website is to wrestle traffic away from the OTA’s and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to […]
Future of Revenue Management Is Not What It Used to Be
Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional. […]
3 Key Components of Your Dynamic Pricing Optimization Strategy
In the past decade, pricing in the hospitality industry has come a long way. Thanks to advances in technology and methodology, hotel pricing has never been more efficient or profitable. […]
How to Optimize Your Hotel Sales Strategy for More Group Business
100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap […]