revenue

Rooms & Rates: The Less, The Better

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

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Revenue managers looking at data to work out their strategy

Building a Successful Revenue Strategy For 2020

Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.

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Discordant Hotel Performance at UK Hotels Continues

In a tale that is becoming all too common for the region, RevPAR at UK hotels was up in November, but profit against the same time last year was negative

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4 balls of money growing like hotel incremental revenue

Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue

Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.

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The Care and Feeding of Revenue Managers

Revenue managers are a unique breed. The language they speak is not always compatible with that of group sales people. This means the two departments often have an adversarial relationship

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Profit Surges at Mainland Europe Hotels

Hotels in Mainland Europe are generating revenue and keeping more. After what’s been a bruising year on the profit side, November marked the third consecutive month of y-o-y GOPPAR gains

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3 Key Questions About Rate Disparity Answered

Rate parity must be a focus for today’s revenue managers if they want to be profitable. Here are three questions you must know the answers to if you want to achieve parity.

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Top 10 Revenue Management Tips for Winning in 2020

Revenue management is considered an imperative integration and the major reason is good pricing algorithms. Having the most competitive rates in real-time, you would witness a boost in revenue

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U.S. Hotel Profit Bounces Back After Downward Blip

Hotel labor costs on a per-available-room basis were up 2.0%; however, the strong revenue led to a 0.4-percentage-point decrease in labor costs as a percentage of total revenue

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Profit Spurt Ends for MENA Hotels

Two consecutive months of profit growth gave way to a contraction in November for hotels in the Middle East & North Africa as GOPPAR declined 1.7% year-over-year

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