revenue
Rooms & Rates: The Less, The Better
In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

Building a Successful Revenue Strategy For 2020
Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.
Discordant Hotel Performance at UK Hotels Continues
In a tale that is becoming all too common for the region, RevPAR at UK hotels was up in November, but profit against the same time last year was negative

Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue
Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.
The Care and Feeding of Revenue Managers
Revenue managers are a unique breed. The language they speak is not always compatible with that of group sales people. This means the two departments often have an adversarial relationship
Profit Surges at Mainland Europe Hotels
Hotels in Mainland Europe are generating revenue and keeping more. After what’s been a bruising year on the profit side, November marked the third consecutive month of y-o-y GOPPAR gains
3 Key Questions About Rate Disparity Answered
Rate parity must be a focus for today’s revenue managers if they want to be profitable. Here are three questions you must know the answers to if you want to achieve parity.
Top 10 Revenue Management Tips for Winning in 2020
Revenue management is considered an imperative integration and the major reason is good pricing algorithms. Having the most competitive rates in real-time, you would witness a boost in revenue
U.S. Hotel Profit Bounces Back After Downward Blip
Hotel labor costs on a per-available-room basis were up 2.0%; however, the strong revenue led to a 0.4-percentage-point decrease in labor costs as a percentage of total revenue
Profit Spurt Ends for MENA Hotels
Two consecutive months of profit growth gave way to a contraction in November for hotels in the Middle East & North Africa as GOPPAR declined 1.7% year-over-year