revenue

“Fair share” is the average performance of the competitive set, for any given metric. If you perform better than this average you can be said to be “above fair share”, […]

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue

The hospitality industry used to be about a relaxing stay. Now, some of the big brands seem intent on turning every guest touchpoint into a cash register

To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition

Many assumptions continue to cloud the nature of hotel revenue management. These widely held beliefs can limit strategic thinking and hinder profitability

How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future

Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed