revenue

By implementing the strategies discussed, you have tools needed to optimize your phone reservations and reap rewards of higher direct bookings

The increasing adoption of dynamic pricing across various sectors signals a shift towards more sophisticated revenue management strategies

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

In order to monitor upselling performance, senior leaders need to determine which key metrics are most important

We discuss the complexities faced when trying to embrace net revenue and we touch on the evolution of the commercial role and where the finance team fits in

We hear from Nicolas of chatlyn how an efficient modern communication approach can positively impact bookings and guest experience

Hotels that demonstrate creativity inspire curiosity. When guests are excited to try your F&B experience, the sky’s the limit for profit potential

In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?

We explore the dangers of benchmarking, explain why “above benchmark” isn’t enough, and offer actionable strategies to break free

This list should give you a starting point of which pricing mistakes to avoid. Over time a more consistent, pricing strategy will have a knock-on effect