revenue

We look at how hotel distribution has evolved and how to optimize inventory distribution. We also put emphasis on the need to generate direct bookings through your own website.

As a property with a website, Google should be your friend. There are plenty of tweaks that can help you get more visitors to your page – and Google My Business is just one of these.

The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.

Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.

In many hotels at the beginning of a period of declining occupancy and/or rate, the negative flow thru is very high. It’s quite easy for it to exceed negative 100%.

Think about the key decisions you are faced with during contract season and identify as part of your Revenue Management strategy how a forecast will help guide those decisions.

While a hotel can rely on a tool to take care of certain aspects of their revenue management strategy, it is equally essential hoteliers are aware tools cannot completely substitute human intelligence.

No one ever said that running a hotel would be easy. With so many moving parts; attending to ever-evolving guest needs, creating a share-worthy property aesthetic, piecing together an all-star […]

When looking back on the history of hotel pricing strategies, nothing really stands out until the early 80s. NB: This is an article by PrivateDeal Before the deregulation years, most […]

Hotel revenue management in uncertain times becomes a very tricky endeavor. To be successful at it, one has to have the knowledge, experience, and access to the right tools, such […]