revenue
9 Ways to Increase Profitability in Revenue Management
As hotel owners begin crafting their shiny new 2020 budgets, they’re tasking their revenue managers with finding ways to drive higher profitability in the coming year.
Why Revenue Management and Marketing Need to Align
Effective communication between your revenue management and marketing teams cannot be stressed enough. Exchanging data together will provide a more integrated, results-driven approach.
The Lifecycle of Hotel Revenue Management
No hotel is created equal, and even at a single property, there will be many different periods in a hotel’s existence that require a change in approach to revenue management.
Casinos: Boost Revenue with a Flexible Reinvestment Strategy
Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino.
Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels
Modern revenue management has transitioned from a short-term, myopic tactical focus to developing long-term, big picture strategies for both transient and group business.
Hotel Pricing and Room Rate Optimisation: The Complete Guide
Each individual property will have a pricing strategy that works for them but there are common practices across the industry that can be applied to your business.
How To Think About Upselling: Guest Engagement, Intelligence, and ROI
Some properties still view upselling through a traditional lens – using the same well-worn tactics that have been around for, well, forever. But upselling has evolved, namely in technology.
In Europe, Driving F&B Margins a Game of Inches
There was a time when food and beverage within the hotel space was viewed as a necessary evil. Hotel guests were lucky if they awoke to a continental breakfast and […]
Top 5 Hotel Room Pricing Strategies Every Hotel Owner Must Know
Determining the right hotel room rate is not easy. This whole game of hotel room pricing strategy becomes quite complex as you need to consider several factors that impact your room pricing
How Many Rooms Is Too Many? Per-capita Demand and the US Hotel Cycle
Whenever the next recession does hit, per-capita demand is likely to decline modestly, recover quickly, and exceed the prior peak in relatively short order.