revenue

This commentary power tool can help you drive superior financial results if you approach it with the right spirt and a system to follow

Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

Gift cards aren’t just one-time revenue; they help build guest relationships. When someone receives a gift card, they often spend more than the value

Here is the truth most hotels avoid – if you don’t build your strategy around a clearly defined guest segment, you’ll end up chasing anyone and everyone