revenue

You can’t control the number of people who decide to travel. This means hotel revenue will be taking a hit so you must focus on upselling.

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

It could take years to build back pre-crisis revenue and profit levels. Hoteliers are a resilient bunch and understand it’s an upward climb

We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

We explain when revenue leakage happens in airlines and how revenue managers can seal these holes. Couldn’t be more relevant, right?

Coupling a data driven hotel performance strategy with a well-oiled sales and marketing team, hotels can kick their efforts into hyperdrive

To measure how recovery is progressing, revenue managers often mentioned looking at increasing occupancy and pick-up outpacing cancellations

Using historical pricing or just following others in your market is not an option. It’s okay to make a mistake and then recalibrate

We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?