revenue

Dynamic revenue management strategies are the key to success, especially in competitive, fast-paced markets. That’s why it’s becoming more important for a revenue manager to…

Hotels that charged a resort fee in 2018, the associated revenue averaged 3.3 percent of total revenue. This ratio was higher at resort hotels (3.6 percent) compared to non-resort (2.8 percent).

You can learn a great deal from previous years’ bookings. When did people previously book for Easter? Longer lead-in from the US market vs. domestic? What was your rough occupancy?

Although an ideal strategy lies in the search to earn premium revenues, combining negotiation-based pricing and attribute-based selling could counter the trend of discounted sales from indirect channels

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

Chances are that most properties impacted by Coronavirus will have already put measures in place to curb costs. Here are some other Revenue Strategies to consider

When looking at golf revenue, remember to stack it up against what the hotel is spending. Go beyond popular golf metrics like average rate per round (ARPR) or revenue per available round

Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates

The shift from PAR to PAC requires that hotels seek talent that understands the analytics and strategic thinking that maximizes results in revenue forecasting and decision making

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to do just that