revenue

Upselling and cross-selling are important strategies adding value and increasing customer loyalty. When implemented successfully you should see increased ADR and incidental revenue too.

Destination spas tend to track per person occupancies and package rates rather than room revenue, which is reflective of how the product is constructed for the intended guest experience.

There has been a huge increase in the demand for gift vouchers across the festive period and it’s no surprise that a hotel voucher is increasing in popularity year on year.

It’s hard to believe only 15% of hotels globally leverage revenue management technology, even though revenue management practices and technology have been around for more than 30 years

So how can you leverage the psychology of selling to become a true group sales pro? These are the seven skills that will help you close more groups and events at your hotel

A rock-solid forecast will make your finance leader happy, a good ally to have in the age of data. Not to mention it’s always wise to have the individual responsible for payroll on your side.

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.

In a tale that is becoming all too common for the region, RevPAR at UK hotels was up in November, but profit against the same time last year was negative

Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.